Sony NAB 2017 Press Event Live Stream | cinema5D

So far at their press conference, no major announcements from Sony of new cameras.

They announced the AXS-AR1 card reader:

“AXS memory and SxS memory card reader using a Thunderbolt™ 2 interface. The Thunderbolt 2 connector also enables daisy-chain operation. This new reader is Sony’s first card reader to have AXS Memory A series and SxS Memory card slots”

They also announced a better OLED viewfinder for the F5/F55:

“The DVF-EL200 is a high quality full HD (1920×1080) OLED viewfinder for the F55 and F5 that offers easy focusing and framing. With nearly twice the brightness of Sony’s DVF-EL100 and enhanced usability, the viewfinder is durable and resistant and can be quickly and easily attached to the CBK-55CL viewfinder stay.  It features an improved eye sensor for increased sensitivity and better positioning, along with enhanced brightness, contrast and peaking level settings”

Considering the first one for an F55 cost $4000 extra, I scared to ask what the replacement cost is….

The cinema5D kids also covered the Panasonic conference, there is a link to it in the Sony page.  They are hinting at a small new cinema camera, above GH5 and below Varicam.  We’ll see.

Source: Sony NAB 2017 Press Event Live Stream | cinema5D

Atomos Sumo: Go large with a 19″ on set HDR monitor/recorder/switcher – Newsshooter

Very interesting.  I’ve been thinking a lot lately about solutions for video villages on film sets.  A couple of the new Blackmagic Design HyperDeck Studio Mini‘s seemed like an inexpensive solution, but this has just trumped it in my opinion.

Ovide’s Smart Assist 4 mark ll seems to be the best money no object solution out there, running the Qtake system.  Their 4 channel all in one touchscreen solution looks similar, but has a lot more capability in terms of Log processing, metadata, mixing and keying.  But it isn’t $2500 either…..

Source: Atomos Sumo: Go large with a 19″ on set HDR monitor/recorder/switcher – Newsshooter

Pre-NAB 2017

I’m in Las Vegas for NAB, and I headed by Today to get my pass.  Took a few shots while I was there.  On the way out I saw one of my heroes Matthew Allard from  I’m afraid I gushed and freaked him out a little.  Sorry Matt 😬  I intend to gather a lot of content over the next week, and they definitely set the standard.

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Sony A9 aftermath: TheCameraStoreTV says hell yeah DSLR are dead ! | sonyalpharumors

Sounds like Jordan and Chris have come to some of the same conclusions about the A9 that I have.

Sony has really been killing it on the sensor front lately, and the latest news is that they are now #2 in full frame interchangeable lens cameras, having passed Nikon.  My personal opinion is that Nikon’s days are numbered.  Cell phones have blown up the point & shoot market, so the only place to make any money is the high end.  When cameras were precision mechanical engineering and film, “heritage” camera manufacturers ruled and making inroads as an upstart would be hard just from overcoming inertia.  Now though, sensors are film.  Electronics have replaced mechanics.  If you’re Nikon, and you don’t own the core technology of creating your product (sensors, eyepieces and storage), you’re always going to be at the mercy of someone else.  This can’t help but eventually lead to inferior products, and then slow death.  Nikon (and Canon) have a buffer against their eventual doom because of the respective libraries of quality glass they’ve built up over the years.  But Sony thought of that.

The smartest thing Sony ever did with their mirrorless cameras was 1) design them so that using an adaptor they could be used with other manufacturer’s lenses, and 2) made their stabilization technologies in-body.

Up until now, Sony was content to chip away at the big two by stealing sales where they could.  When the iPhone was released, Steve Jobs said something to the effect of “Apple is the only company in the world capable of making this product.  Only Apple has the software, hardware and design integration to pull this off.”  And he was right.  It bought them a two year lead.  From not having a dog in the race, to now owning 90% of the smart phone profits.

Mark my words: Sony’s A9 is the major turning point on their way to becoming #1 in the high end interchangeable lens still camera world.  Sony just fulfilled every sports shooter’s dream list and it did it using technologies that can only come about by abandoning the DSLR model.  Think Nikon has a 4K 120Hz viewfinder under active development?  I doubt it.  It will take a while, but I think Sony’s heading for the top.

Now.  What are they going to announce at NAB tomorrow that is going have them make headway in the (very different) cinema market?  I don’t know, but this blog will be covering it.

Source: Sony A9 aftermath: TheCameraStoreTV says hell yeah DSLR are dead ! | sonyalpharumors