AVID Makes Its Play

UPDATE: Pro Video Coalition has a getting started demo.

If you’re editing a movie with thousands of elements, then AVID is your NLE.  If you’re in a multi-user environment networked to huge central storage, than AVID is your editor.  But if you’re just looking for something to smash Youtube videos together, FCP X, Premiere Pro or Davinci Resolve is your editor.  That means that there are thousands of people who have no idea how to edit in AVID (or are even familiar with what AVID is).  And eventually, that means that no one uses AVID, and even though it’s arguably the best NLE out there, AVID fades away.  AVID is very aware of of their declining share, and with the release of their free Media Composer First, this is their fight song.  I wish them luck.  They’ve been an institution since the start of NLEs, and it would be a shame if they went away.

A “Deep Dive” at AbelCine in Los Angeles

As part of KOAT’s original content series, I stopped into AbelCine in Los Angeles to have a look at their cinema sales and rental operation.  The always enthusiastic Andy Shipsides sat down for a talk about surviving in a service industry, and their possible future moves.

Christie projectors don’t come cheap, and I was pretty impressed that they offer their clients a calibrated viewing theatre, both for dailies and training purposes.  Abel has an idea about how things should be done, and if that means they have to design their own gear to meet that standard, then that’s what they do.  Hope you enjoy!

Cinefade Blows Them Away

Cinefade

One of the booth videos I featured at CineGear was from a company called CineFade (no relation  🙂 ) They are using mainly existing technology in a novel new way.  Their system allows you to modify depth of field, without changing focus or exposure.  Say what?  They have synced a FIZ unit to change aperture value (affecting DOF) while counteracting the respective change in exposure by simultaneously adding or subtracting neutral density value.  They do this by making a variable ND filter out of two polarizers.  The iris and the ND are mapped to each other over the length of the variability so there is no “stepping” or anything to give the change away.

Sony is doing the same thing on their FS5 and FS7ll cameras, but this is the first system I’ve seen that does it for any camera/lens combination and is designed for cinema use.  Remember the first time you saw a Dolly Zoom?  (There’s actually a pretty good one in Guardians of The Galaxy 2 when Peter realizes -SPOILERS- that Ego killed his Mother).  The effect on DOPs that are seeing the process for the first time is pretty profound.  Oliver from Cinefade put together a little film of their reactions at CineGear.  Fun to watch, and nothing makes you “get it” like watching the effect happen in real time.  Fair warning: strong language if that’s not your thing.

Check it out by clicking here.

Go Behind the Scenes of an Air-to-Air Shoot of a Boeing 787 | Fstoppers

Air Canada has to repaint its planes every ten years, so since they’re going to be doing it anyways, it makes sense to do a redesign at the same time.  And, once you do the redesign, you need new marketing materials.  Have a look as they use a Lear Jet outfitted with a RED camera to take some spectacular footage.  As the reviewer says, it almost looks CGI.

Source: Go Behind the Scenes of an Air-to-Air Shoot of a Boeing 787 | Fstoppers

A Full Frame Prime Lens Comparison

At NAB this year, I was one of the few people to give a new Taiwanese lens company any press.  The name of their company is Bokkeh.  I wasn’t sure at that time if they were rehoused lenses or not.   Vincent Huang from Bokkeh assures me these are an all new lens design.

They recently made me aware of a full frame blind lens test they posted to 4K Youtube.  No word if they’ll let us know which is which eventually, but one assumes yes, or what was the point, right?.  If you’re living in a full frame world, it might be fun to have a look and decide which of the seven different lenses you like.

Zaxcom recording wireless at work – JWSOUNDGROUP

I love flash mobs, I hope to witness one someday.  The cool thing about this one from a technical standpoint is the audio technology used.  The participants were mic-ed with 30 Zaxcom recorders and transmitter/recorders.  The interesting thing about Zaxcom units is that they can all be linked with an independent 2nd level radio network that communicates with them for control signals and synced timecode.  So while this might normally be a very hard job for the Post editor to line up all the participants before starting the mixing process, here, thanks to the Zaxnet, he simply lines up all 30 by common timecode and off he goes.  Slick.

Source: Zaxcom recording wireless at work – Equipment – JWSOUNDGROUP