Sony A9 aftermath: TheCameraStoreTV says hell yeah DSLR are dead ! | sonyalpharumors

Sounds like Jordan and Chris have come to some of the same conclusions about the A9 that I have.

Sony has really been killing it on the sensor front lately, and the latest news is that they are now #2 in full frame interchangeable lens cameras, having passed Nikon.  My personal opinion is that Nikon’s days are numbered.  Cell phones have blown up the point & shoot market, so the only place to make any money is the high end.  When cameras were precision mechanical engineering and film, “heritage” camera manufacturers ruled and making inroads as an upstart would be hard just from overcoming inertia.  Now though, sensors are film.  Electronics have replaced mechanics.  If you’re Nikon, and you don’t own the core technology of creating your product (sensors, eyepieces and storage), you’re always going to be at the mercy of someone else.  This can’t help but eventually lead to inferior products, and then slow death.  Nikon (and Canon) have a buffer against their eventual doom because of the respective libraries of quality glass they’ve built up over the years.  But Sony thought of that.

The smartest thing Sony ever did with their mirrorless cameras was 1) design them so that using an adaptor they could be used with other manufacturer’s lenses, and 2) made their stabilization technologies in-body.

Up until now, Sony was content to chip away at the big two by stealing sales where they could.  When the iPhone was released, Steve Jobs said something to the effect of “Apple is the only company in the world capable of making this product.  Only Apple has the software, hardware and design integration to pull this off.”  And he was right.  It bought them a two year lead.  From not having a dog in the race, to now owning 90% of the smart phone profits.

Mark my words: Sony’s A9 is the major turning point on their way to becoming #1 in the high end interchangeable lens still camera world.  Sony just fulfilled every sports shooter’s dream list and it did it using technologies that can only come about by abandoning the DSLR model.  Think Nikon has a 4K 120Hz viewfinder under active development?  I doubt it.  It will take a while, but I think Sony’s heading for the top.

Now.  What are they going to announce at NAB tomorrow that is going have them make headway in the (very different) cinema market?  I don’t know, but this blog will be covering it.

Source: Sony A9 aftermath: TheCameraStoreTV says hell yeah DSLR are dead ! | sonyalpharumors

Daring Fireball: The Mac Pro Lives

So, shortly before I let this blog lapse 5 years ago, I did a story on Apple’s apparent lack of interest in significantly updating their Mac Pros:

This was before they launched the “trash can”.  You know, can’t innovate any more my ass.  Then they proceeded to let it die on the vine with no significant updates for 3 years.

I like John Gruber.  He has integrity, and his writing is fair and logical.  He ends with:

“Ultimately, actions speak louder than words. But I very much like the words I heard yesterday.”

I think that’s being a little too kind to Apple’s management.  They’ve botched this for five years now.  And no hope in sight until next year, so potentially seven years.  But the fact that they’ve said “sorry” is supposed to have us kissing their ring.

Them saying “As we’ve said, we made something bold that we thought would be great for the majority of our Mac Pro users. And what we discovered was that it was great for some and not others. Enough so that we need to take another path.”

That sounds to me a lot like:

“We have come up with a solution that’s really, really I think very good…..Now, I have to tell you, it’s an unbelievably complex subject,……Nobody knew health care could be so complicated.”
So what is taking a company with Apple’s resources (essentially unlimited) 12 to 24 months to build a box with lots of CPUs and GPUs?  I mean Linus Sebastian could have this done in a day.
Maybe they’re making their own CPUs?  Or, maybe they’re making their own GPUs?  Just the very thing needed to drive whoever has hung around long enough from the Mac professional community directly into Wintel and Adobe CC forever.

Source: Daring Fireball: The Mac Pro Lives

Gizmodo: Apple Shamed Into Removing “NEW” Label From Mac Pro

Apple: Nevermind, Theres No New Mac Pro.

Many people were confused on Monday when they went to the Apple Store after the WWDC keynote, and discovered a “NEW” monicker above the link to the Mac Pros.  I was in the field and hadn’t had time to read the live updates from the tech blogger sites.  I just went to the Apple Store at about 1430 to see what had been released.  I saw the the “NEW” label and went…

     “….Finally!!  It looks like they’re going to keep manufacturing the Mac Pro and they’ve revved it.  Hmmm, the physical design doesn’t look any different…..I wonder if it has Thunderbolt…..WHAT THE HELL!!!….”

That’s when I discovered that it was hardly changed at all…..

Now since then, Tim Cook has at least done what I (and 18,348 petitioners) was calling for in Yesterday’s post: he’s confirmed that Apple is indeed working on an actual new Mac Pro for “later next year”.  That’s great, but I have to wonder what’s going on.  If it wasn’t just a figure of speech, and he means later next year, that would imply the second half of the year, or at minimum, 12 months from now.  Really?  That would make it over 3 years since a major change.  I kind of have to believe that means they heard the outcry, and made the decision to go ahead…..Yesterday.  That, of course, is only speculation on my part, but a year lead time says to me that they haven’t been working on anything.  They didn’t have something drawn up, ready to go, just waiting for the “go ahead”.

I think what Apple has forgotten is the importance of the Professional community.  I’m not talking about the impact on their bottom line.  In this age of iPads, the profit they make from the Mac Pro is a relative drop in the bucket.  But it’s not a novelty.  They’re still doing very well off the Mac Pros.  They certainly aren’t losing money.  But even if they were just breaking even, I believe Apple needs to treat the Mac Pros like The Volkswagen Group treats the Bugatti Veyron.  Volkswagen loses money on every Veyron they sell, but who cares?  Consider it a marketing expense.  Ferdinand Piech said “Screw it!  Let’s show the world what we can do”.  It’s a statement.  And it’s a car that only a world-class car company could conceive, manufacture, and bring to market.  Apple needs to realize that the Professional community are  power users and trend setters.  They decide what’s cool, and Apple should be catering to them.  Not bungling Final Cut Pro and forcing its premier users to go to…….Premiere.  And guess what Apple?  CS6 and Avid both run on Hewlett Packard towers.  Towers that have been designed and targeted at power users.  The Pros have always been some of your most loyal users Apple, but 3 YEARS puts an almost intolerable strain on that loyalty.

Fire up the quad-turbos Mr. Cook, and put the hammer down.  Pull some hardware folks from the iPhone 5 team for a month, and make this a priority.  You need to have a “big dog” shipping before NAB next year.

Roger Eberts Journal: Walter Murch Explains Why 3D Doesn’t Work and Never Will

 

Why 3D doesnt work and never will. Case closed. – Roger Eberts Journal.

I agree.  I’m not sure about the “never will” part though.  Perhaps holographic projection or some such technology will come along, but I can’t see it happening any time soon, at least not it time for G.I. Joe 🙂

guardian.co.uk: Forget 3D – How About Better Films?

3D is not the answer to cinema’s problems. How about better films? | Stephen Kelly | Comment is free | guardian.co.uk.

I couldn’t agree more.  Things are getting out of hand.  I was amazed at the postponement of the new G.I. Joe film, supposedly for 3D conversion.  I was going to go see it, just because the Bruce Willis appearance looks fun, and I’m down with fun action films that blow things up and don’t take themselves too seriously.  Now, to punish the stupid studio, I will not go see the film when it is re-launched a year from now.  Hopefully others will follow suit, and the loss of 3D conversion money and wasted marketing budget will teach them a lesson.  I doubt it though.  I’m not naive enough to think my personal abstinence will make a lick of difference.

I will not go see another 3D film if at all possible (but they are making it less possible.  I wanted to see The Avengers premier at midnight, but it was only in 3D….).  They are dark, more expensive, and the current systems of 3D convergence and focus give me headaches.