RED has forever changed the digital cinema market, so any time they launch a new product it’s news. Having said that, they have a history of teasing and not following through. I don’t know what to think of this latest offering. Seems expensive for what it currently does. It’s pretty amusing to read the comments on reduser.net. Quite a few along the lines of “I’m not really sure what I just bought for $1600 but I love it!” Plus they are already limiting expectations of how many they can produce. Jarred Land himself calls their latest attempt at supplying a low cost camera in large numbers (the Raven) a “Clusterf-ck” and they stopped taking orders because they can’t keep up. Doesn’t seem like they are scaled up to head into the consumer electronics world. Time will tell.