It may not be an accurate measure, but the size of a company’s booth at NAB is some indicator of their size and position in the video production industry. Using that metric, I think it’s safe to say that Blackmagic Design’s influence now ranks up there with some of the biggest companies in the industry.
They launch interesting products every year, and their aggressive pricing has forced competitors to adapt (or fall by the wayside). I didn’t cover this year’s releases. There’s a hundred sites that are, and you can watch Blackmagic’s own press conference here.
Instead, I asked to sit down with a corporate representative to talk about their growth, how they view themselves, and possible future directions.
One reason for their success is their open corporate structure, openness that allowed a small blog access to a corporate officer. I thank them.