Full Frame lenses seem to be one of the trends of this year’s show, and Cooke Optics is in the hunt. They are releasing a line of primes, the next number in their lens series, the S7/i. Cooke lenses are renown for “the Cooke look”. It’s hard to define, but one of the features seems to be a gentle falling away of focus. With the switch to full frame and its decreased depth of field, it will be interesting to see how that carries over.
The other thing Cooke is known for is their built-in metadata system. Their lenses have extra pins on the mount that pass data through to the camera, and allow the recording of such things as focal length, aperture, focus distance, etc. This can be helpful in Post, especially since so much these days is shot against green, and the environment is created in 3D afterwards. The system has been adopted by most cinema camera companies, and other lens manufacturers so that it has become a defacto standard.
One other lens on their stand? Possibly the largest lens I’ve ever seen! This is their 45-450mm 2x anamorphic zoom lens. Yowsa! Need a long dovetail plate and rods to support that baby.