Sony A9 aftermath: TheCameraStoreTV says hell yeah DSLR are dead ! | sonyalpharumors

Sounds like Jordan and Chris have come to some of the same conclusions about the A9 that I have.

Sony has really been killing it on the sensor front lately, and the latest news is that they are now #2 in full frame interchangeable lens cameras, having passed Nikon.  My personal opinion is that Nikon’s days are numbered.  Cell phones have blown up the point & shoot market, so the only place to make any money is the high end.  When cameras were precision mechanical engineering and film, “heritage” camera manufacturers ruled and making inroads as an upstart would be hard just from overcoming inertia.  Now though, sensors are film.  Electronics have replaced mechanics.  If you’re Nikon, and you don’t own the core technology of creating your product (sensors, eyepieces and storage), you’re always going to be at the mercy of someone else.  This can’t help but eventually lead to inferior products, and then slow death.  Nikon (and Canon) have a buffer against their eventual doom because of the respective libraries of quality glass they’ve built up over the years.  But Sony thought of that.

The smartest thing Sony ever did with their mirrorless cameras was 1) design them so that using an adaptor they could be used with other manufacturer’s lenses, and 2) made their stabilization technologies in-body.

Up until now, Sony was content to chip away at the big two by stealing sales where they could.  When the iPhone was released, Steve Jobs said something to the effect of “Apple is the only company in the world capable of making this product.  Only Apple has the software, hardware and design integration to pull this off.”  And he was right.  It bought them a two year lead.  From not having a dog in the race, to now owning 90% of the smart phone profits.

Mark my words: Sony’s A9 is the major turning point on their way to becoming #1 in the high end interchangeable lens still camera world.  Sony just fulfilled every sports shooter’s dream list and it did it using technologies that can only come about by abandoning the DSLR model.  Think Nikon has a 4K 120Hz viewfinder under active development?  I doubt it.  It will take a while, but I think Sony’s heading for the top.

Now.  What are they going to announce at NAB tomorrow that is going have them make headway in the (very different) cinema market?  I don’t know, but this blog will be covering it.

Source: Sony A9 aftermath: TheCameraStoreTV says hell yeah DSLR are dead ! | sonyalpharumors

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