Got this from @CrewsControlInc
Didn’t realize that Youtube has posted a manual for how to use it online. It goes beyond just encoder settings to show how to set up your channel, etc. One of the first things the manual says? Most people make up their mind whether to watch your video in the first 10 to 15 seconds.
You can read the “manual” as a Google Docs slideshow, or download it. It was updated in February.