I’m a little disappointed that they seem to have abandoned the shoulder mount form factor….sigh. This looks like possible competition to Panasonic’s HPX255: 1/3″ 1080 chips, same-ish form factor. Records either their legacy mpeg2 format, or AVCHD you choose, both to SD cards. At $4700, it’s quite a bit cheaper than the Panasonic (but the recording formats aren’t as high a quality). Again, except for the codecs, at only $700 more, this is making Sony’s new little XDCAM unit look less interesting….