He discusses Avids push into “cloud based” editing, and has this to say about Adobe:
“….we are about integrated workflow. What we say is that we are Avid optimized in an open ecosystem, which means we can deliver a complete creative workflow. Adobe is not able to do that. They need someone else’s storage. They need someone else’s asset management system, someone else’s ingest servers, they need someone else’s play-out servers, they need someone else’s everything….”
OH SNAP!! IT IS ON LIKE DONKEY KONG!!
…not really, they coexist nicely, I’m just tired of reading NAB press and wanted to spice things up a bit 🙂
The Hollywood Reporter has a similar write-up here.