Lots of pundits note that viewing habits are changing and many people are abandoning TV to watch video online. Troy Dreier takes that even further and makes the point that increasingly, many people are using iOS devices for this purpose, and if you aren’t making your video available in a format that those devices can play, you’re losing out.
In the shock over Apple’s amazing performance last quarter, I found this quote from Matt Richman pretty telling:
“….In 2009, Apple sold more iPhones than it did in 2007 and 2008 combined. In 2010, Apple sold more iPhones than it did in 2007, 2008, and 2009 combined. Last year, Apple sold 93.1 million iPhones, slightly more than it did in in 2007, 2008, 2009, and 2010 combined….”
Anybody else see a trend here 🙂